The project brief’s primary goal was to reshape perception around Spotify for Artists, amplifying the brand’s expansion beyond analytics, while borrowing visual equity from Spotify’s Consumer-facing masterbrand.
Working with stakeholders on the Spotify for Artists and Branding & Creative teams, my junior designer and I expanded the overall color palette, differentiated content marketing and editorial franchises from product marketing, created layout templates, and updated the brand guidelines to share with internal and external partners.
Spotify for Artists | Identity Extension
Company: Spotify in—house
Design and Art Direction: Hannah Nathans and Ellie Friedman Year: 2020
Team: Ellie Friedman, Sam Duboff, Dom Sanya, Rasmus Wangelin, Christine Andrén, Bokeh, Gimmick Studio, ROVE Lab